10 Best Places to Shop for Ultra Chic Maternity Clothes

Once you start hunting around for maternity clothes, you’ll quickly notice there aren’t a ton of cute options. There’s a LOT of ruching going on, and an overwhelming amount of unflattering maternity styles. Welp 😢  
The good news - this list avoids ALL of that! You’ll discover brands and retailers that carry classic and on-trend maternity pieces, so you can enjoy shopping for clothes for your growing bump. 

When should I buy maternity clothes?

You'll know it's time to begin shopping for maternity clothes once you start to feel uncomfortable in your clothes. For some, this will be late into the first trimester, and for others, not until well into the second trimester.


chich maternity wear

What maternity clothes do I need?

If it’s your first pregnancy, you may be grappling with where to look AND what to buy. 
Our advice - keep it simple. Invest in versatile pieces (channel the capsule wardrobe philosophy) and ask yourself these questions; Is it comfy? Does it make me feel good?
  • 1-2 pairs of jeans or pants
  • 1-2 boyfriend shirts
  • 2+ tops or oversized tees
  • 2+ dresses / rompers / jumpsuits (opt for stretchy or flowy)
  • 2+ pairs of ultra comfy leggings
  • 2+ sports bras (1-2 sizes up)
  • 2+ workout tanks (1-2 sizes up)

Where to shop for maternity clothes

Maternity wear staples

HatchYes, it’s a splurge - BUT, Hatch pieces will last you through your maternity and postpartum. They carry a solid selection of adorable rompers and dresses, chic boyfriend shirts, pants and on-trend denim. Whether you’re looking for work, weekend or night-out pieces, you will 100% find the perfect outfit at Hatch. 
Shopbop: You’ll find a curated collection of maternity staples and underwear, from brands like Hatch, Ingrid & Isabel (known for their stretch dresses), 7 for all Mankind and Cosabella. Good place to go if you want a one-stop-shop for your maternity basics. 
Zara: While Zara doesn’t have a maternity line per se, they have curated pieces that are ideal for a growing bump. Zara’s the perfect place to go if you’re looking for on-trend work outfits or striking weekend wear. You’ll find clean cut oversized shirts and jackets, and flowy dresses. 
MadewellSmall but versatile collection of effortless, casual maternity basics and denim. It’s worth also checking out Madewell’s t-shirt dresses which, while not technically made for maternity, are stretchy enough to accommodate a bump well into its second trimester. 
Doen: If you’re looking for ultra feminine pieces, you must check out Doen’s stunning collection of flowy mini and maxi maternity dresses and patterned blouses. Very boho chic, perfect for weekend outings. These pieces are guaranteed to make you feel extra beautiful during your pregnancy.

Maternity denim

With maternity jeans, you'll either love them or hate them. You MUST try them on before you buy, because maternity jeans have a totally different feel to regular jeans.

To complicate matters, there are two style options - over the belly, or stretch waist. It’s worth ordering both options, seeing which you prefer and returning the other. It’s easy to make the mistake on splurging on a pair of designing jeans online, only to receive them and hate the way they feel on your belly. Don’t feel afraid to order plenty of options, and return what doesn’t work for you. 
There are a few great destinations for online maternity jeans shopping.
Shopbop offers a wide selection of designer maternity jeans from brands like Paige, DL1961 and 7 for all Mankind).
Hatch also has a small but on-trend collection of jeans from their collar with Current Elliot. 
Madewell makes a handful of their classic washes in maternity styles, all under $150.
You cannot go past the Lululemon Align 28" Pant. They are the most comfy leggings you could ever imagine, and have ultimate stretch power. While not designed specifically for maternity, you can make them work by sizing up. You’ll likely also be able to wear them during and post pregnancy. 
Active wear
Beyond Yoga has a great collection of maternity sports bras, tanks, shorts and leggings. Very simple, flattering and well fitting. Their biker shorts are a big hit with mamas-to-be. 
Maternity underwear and intimates
For the basics: 
Check out Blanqi for functional maternity and nursing bras. Great seamless collection. 
Hatch also offers an ultra soft maternity intimates collection of bras, thongs and briefs. So cozy, you won’t feel like you’re wearing anything. 
For maternity shape wear: Look no further than SKIMS. Known for their ultra comfy and flattering styles (for all sizes), SKIMS will make you feel your best.
For something fancy: Cosabella has a stunning line of lacy bras, thongs, briefs and PJs, specifically designed with maternity and nursing functional features for all sizes. 

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